We MUST Force Women to Develop and Play Games
The real problem is current game developers (including male game developers) try to make fun games. Apparently, women aren’t interested in fun games since they don’t buy the current games even when they are really fun (including many titles which aren’t the least bit degrading to women). Only women can unlock the secret of what women desire in a game. Since apparently it’s not fun (current game developer’s goals), it has to be some mysterious thing that you need two X chromosomes to discover... It must be something along the lines of “Barbie’s Dress-up” or “Spend the Night”, both female targeted games. Plus, men need women to tell them that their ridiculously proportioned female models are ridiculously proportioned and are a turn off to potential women gamers. Men can’t tell and definitely need women game developers to inform them... But really, male game developers are targeting the wrong demographic. Rather than selling sex, which sells quite nicely as the creators of “Dead or Alive: Extreme Beach Volleyball” can attest to, they need to take a risk and explore the uncharted waters to get the female audience. Really, few games (even ones with women developers) have reached out to the female demographic, so from a financial success it may seem very risky, but it clearly isn’t if you have enough women developers on the team.
Maybe, when it comes down to it, most women just have better things to do. Maybe game playing doesn’t appeal to them. Maybe that’s part of the demographic. Different demographics have different tastes, and maybe video games just aren’t the average woman’s cup of tea. But really - every article that talks about attracting women into games just sees them as a demographic to expand into. Really, that’s what we should be talking about. How can we take money from women - not how can we provide them with quality entertainment. But, the Rubik’s cube on how to get women interested in gaming just hasn’t been solved yet. The secret will be miraculously cracked when we get enough women in the industry.
Most of the female game developers I know like the same type of games as male gamers. They are attracted into the industry because they like the games the industry produces now. So, what we must do is find women who aren’t interested in the regular games and make them design games. They are the untapped demographic, so we should have them designing what appeals to them. Stay at home mom that enjoys a good game of minesweeper now and then? We can draft her to make the next women’s hit game!